Our aim is to realize an ideal society in which anyone can have children,
raise children, learn, play, work, age, and live out a fruitful life span.

Aiming for the 7 Reliefs

With our aim for an ideal society in mind, we are operating projects based on the local culture, tradition and customs of Western Tokushima.

To be more specific, we are trying to create a system to support the local society and economy beyond the current generation by making use of the potential of core industries such as agriculture, forestry, fishery, and local industry.

We are proud to be smeared with sweat or mud to create products and services to benefit our customers at home and abroad.

What is Maikai ?

“MAIKAI” has 2 meanings. One is a red gem found in the south, and the other is an original strain of a rose which originated in China. As a plant, Maikai petals are used as stomach medicine, hepatotonics, emmenagogues, and mastitis medicine. The flower is used as a flavor of Chinese rose hip tea. Its roots contain a lot of tannin, so they are used as dye. The edible seeds are rich in vitamin C.

There is a wildflower that grows on beaches in Japan that is a substitute for maikai and is much better-known to people than maikai. In Japan it is known as hamanasu (Rosa rugosa), and it does belong to the same rose family as maikai.

The actual maikai flower is small and is not considered by gardeners as attractive, but the maikai has been essential to our lives since ancient times. Like the maikai flower, we too are small, and perhaps not well-known, yet. However, by basing ourselves and our products on local traditions, culture and customs we want to keep being passionate in our service to our customers, loyal to the community and essential for ongoing generations.

Our Mission

Our organization places the utmost value on the human bond and our goal is the realization of the ideal that, “Personal happiness cannot exist until the whole world is happy.” This ideal was first put forth by Kenji Miyazawa in “The Summary for General Theory of Farmer’s Arts.”

Our Principles

To realize an ideal society in which anyone can have children, raise children, learn, play, work, age, and live a long, full life, we adhere to the following principles:

• We interact with and are committed to people with love and care.
• We interact in good faith with people we deal with, and we are determined to serve society by doing the right thing.
• We strive to be fair and honest, to make efforts for the equal treatment of people.

We are trying to create a system to support the local society and economy beyond the current generation by making use of the potential of core industries such as agriculture, forestry, fishery, and local industry.

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Tierra Madre

We produce and process agricultural, forestry and fishery products, mainly medicinal plants, as well as functional vegetables. We also cull harmful animals such as deer and wild boar.

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Living on a mountain, living in the country

We sell agricultural, forestry and fishery products produced and processed by Tierra Madre. We also buy and sell perishable foods and processed foods that is otherwise rarely sold or seen beyond the local area. Moreover, we buy and sell tools, handcrafts and crafts which have been made with traditional techniques and expert skills that have been passed down through the generations.

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Consulting Firm MAIKAI

We provide consulting service related to the promotion of regional development such as revitalizing local economies, regenerate villages, and so on. We also support business activities such as starting up, establishing, commercializing, and developing new businesses. In addition, we provide consulting services related to global cooperation such as BOP business and so on.

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※Consulting Firm MAIKAI is operated by Keiji Ohkubo, the president of Maikai, as proprietor.

Name of company

MAIKAI Ltd.

President

Keiji Ohkubo

Address

Main office936-1 Hiruma, Higashi-Miyoshi town, Miyoshi, Tokushima771-2501
OfficeOhkusu House, 1411-4 Kamo, Higashi-Miyoshi town, Miyoshi, Tokushima779-4701
FarmTakikubo, Higashiyama, Higashi-Miyoshi town, Miyoshi, Tokushima771-2503

Date of establishment

August 3rd, 2015

Initial capital

3,000,000yen

Thank you for your interest in us and our products.
We are aiming for realization of a sustained development of local business
by use of activities beyond the local area.
We look forward to your opinion and feedback.
Your questions and business enquiries or proposals are always welcome.
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